28 JANUARY 2025
Over the years, OPI’s Steve Hilleard has been in the interviewer’s seat quite literally hundreds of times – for OPI magazine and opi.net, contract publishing commitments, on stage at industry events around the world and, most recently, for sister
publication Workplace360. This time, the tables are turned and he finds himself on the receiving end of a long list of questions. The question master? Shaun Tidman, Head of Sales at Avery UK, a highly regarded and very much up and coming personality in our industry.