Augmented Media, Augmented World a Tri-Livery event, hosted by the Stationers’, Information Technologists’ and Marketors’ Companies.
Monday, 4 September 2017 6.30 pm Drinks and Networking 7.00 pm Discussion followed by Q&A 8.30 pm Networking Buffet 9.30 pm Event ends
Augmented Reality (AR) is emerging as the next digital frontier promising to enhance how we live - work, play, socialize and shop. With 2021 market predictions in the region of $83 billion (Digital-Capital Augmented/Virtual Reality Report 2017), driven by advertising and eCommerce spend, the AR market will impact communications & marketing specifically and business more generally.
Microsoft’s Hololens is now available in the UK and the big digital players are unveiling their plans. Apple’s Tim Cook responded to the success of Pokémon Go by saying that Apple is “high on AR in the long run. ” Mark Zuckerberg, Facebook’s CEO, recently shared their vision that “AR is going to help us mix the digital and physical in all new ways, and that will make our physical reality better.” The race is on to work out how people will use AR and what brands can be built with it.
Our panel of experts from the field of Augmented Reality will explain what it is and how people are responding to it, how it’s being used to grow brands and the operational and legal implications.
Jamie Stone, GSK Global Head of Design & Shopper / Nutrition & Digestive Health will share the real life marketing applications he has developed and delivered. He has the overall responsibility for all creative strategy and output in Structural Design, Technical Design, Branded Package Design, BTL, In-Store Activation & Digital Innovation for the full global portfolio of GSK.
Omaid Hiwaizi, Global Head of Brand Experience at Blippar, will describe the technology, how people are responding to it and the various opportunities which are emerging for marketers. At Blippar Omaid works with brands and agencies to develop the next generation of marketing engagement strategies using Augmented Reality and Artificial Intelligence.
Bryony Hurst, Partner in the Disputes Team at Bird & Bird, will highlight the legal challenges presented by adding a digital layer to the physical world. Bryony brings in-depth knowledge of the media, technology and communications industries to clients facing UK or international commercial litigation.
Once the experts have shared their insights, there will be a panel discussion, with challenging questions encouraged!
Tickets are £25 inc VAT and there is a special discount for guests under the age of 30 (tickets will cost just £20 inc VAT). The event will commence at 6.30pm for 7.00pm with a short drinks reception followed by the address. There will be time afterwards to meet and network with fellow attendees over a light buffet and further liquid refreshment.
Please book your tickets online at www.stationers.org/events or fill in the booking form below and send it in, with your cheque, to Lucie McCord at the address below by Wednesday, 30 August 2017 after which no refunds will be given.