The Tri-Livery event on 3 September 2018 fulfilled two important objectives.
Firstly it brought together a panel with legal expertise, knowledge of IT risk handling across financial sectors, and expertise in direct marketing to discuss the merits (or otherwise!) of GDPR and some of the consequences including the upsurge of direct mail campaigns. There were questions from the floor which highlighted that GDPR is about valuing personal data as an asset to be safeguarded and therefore good for the consumer. At a time when everyone is a bit exhausted from dealing with GDPR is was good to have some positivity.
Secondly this was an event which reflected and reinforced the links the Stationers’ Company has with the Marketors and the Information Technologists.
Although the event operated under the Chatham House Rule, Court Assistant Carol Tullo has written the event up in more detail so do look out for that in the next edition of Stationers’ News.
In the photo you can see (from left to right) Dai Davis – Lawyer and Chartered Engineer, Graeme Owen – UK & Ireland Lead Info Security Risk at Deutsche Bank, Julia George (Moderator) – Julia George Associates, Mark Runacus – Non-Executive Chair DMA (UK) Group and David Amor - Direct Mail Futurist and Chairman, First Move Direct Marketing.