16 JUNE 2025
At Barley they work with the brightest and the best – inquisitive, energetic people who are canny enough to develop a forensic understanding of our clients, their goals and their target audiences. Experts in PR, engagement and communication of course, but above all, bright people who get it.
They developed their IMPACT model which they apply to all of their work. This begins with a deep understanding of their clients – their goals, communications objectives and target audiences.
From this they pin down what matters most and where they can make the greatest difference. They make sure that this flows through their detailed planning process and into the campaigns they deliver, with carefully crafted content and channel strategies designed to engage and influence target audiences.