THE COUNTDOWN IS ON AS SHORTLIST UNVEILED FOR THE SMP AWARDS 2025
22 SEPTEMBER 2025
The Strategic Mailing Partnership (SMP) has announced the shortlist for its 2025 Mail Performance, Sustainable Campaign, and Bright Futures Awards. These accolades celebrate excellence in mail campaigns and shine a spotlight on emerging talent across the UK print industry.
The shortlisted entrants will be honoured, and the winners revealed, at the SMP Networking and Awards Evening on September 25th at The Steel Yard in London. The event will be hosted by celebrated comedian, writer, and actor Hal Cruttenden.
“The evening promises a unique opportunity to celebrate the very best in the industry, strengthen professional connections, and enjoy an atmosphere of recognition and inspiration,” says Lucy Swanston, Chair of the SMP.
She adds: “Attendance at this year’s Strategic Mailing Partnership Networking and Awards Evening is free of charge for print producers, print managers, and agencies. We warmly encourage you to reserve your own place, and extend the invitation to colleagues, team members, and others who would value being part of this special occasion.”
Reserve your place and find out more: bit.ly/2025smpawards
Mail Performance Award
The Mail Performance Award recognises campaigns that have achieved measurable results through innovation in pack design, data targeting, postage optimisation, and creative campaign redesign. Shortlisted entrants: Black Bear Creative, Formara, Go Inspire Group, Join the Dots, Latcham, Nutshell Creative, Paragon, Precision Proco, PSE Agency, The Dragonfly Agency, Webmart, and Whistl.
Bright Futures Award
Launched in 2023, the Bright Futures Award highlights professionals under 30 who demonstrate outstanding potential within the UK print industry. The overall winner will receive a professional development opportunity from the DMA. Shortlisted entrants: Anya Mawdsley (Paragon), Claire Behan (Canon UK), Hannah Murphy (PSE Agency), Isobel Arnold (Paragon), Will Bartholomew (Go Inspire Group), and Paige Ellis-Gibson (Greens the Signmakers).
Sustainable Campaign Award
Also introduced in 2023, the Sustainable Campaign Award showcases campaigns that have delivered measurable improvements in environmental and social sustainability across their lifecycle and value chain. Shortlisted entrants: Join the Dots and Webmart.
Connection and celebration
The Networking and Awards Evening is proudly championed by headline sponsor Whistl. It has also been supported by sponsors UK Mail, Marketreach, Address Intelligence, BBS, Blake Envelopes and Packaging, BOWE Group, Canon, ISCorp, JICMail, Konica Minolta, Premier Paper Group, Print ePS, and The Software Bureau.
“With this year’s SMP Annual Networking and Awards Evening fast approaching, I’m excited and looking forward to the chance it offers to engage with leading figures across our sector. It’s an occasion that not only recognises exceptional accomplishments, but also fosters collaboration, fresh thinking, and the exchange of ideas. Above all, it provides a forum for our community to unite, share expertise, and push the boundaries of excellence and innovation,” concludes Lucy.
-ENDS-
For further information, images or interviews, please contact: Brendan Perring, info@thestrategicmailingpartnership.co.uk, 0796 962 8839