Features

colinmorrison2

The national daily newspaper that has the youngest readership, The Sun, has lost more than 40% of its copy sales in the past five years. But so has the oldest, The Daily Telegraph. Newspapers are in real trouble and finding it difficult to create digital services. Even the once golden Mail Online is losing ground. Tough times indeed for Fleet Street's former big beasts...

Dominic Graham de Montrose discusses digital platforms including Twitter's dropping share price and our reliance on search engines such as Google.

 dominic-montrose

"The impact of last week's disappointing results on Twitter's share price may or may not turn out to represent systemic problems in its business model, but it prompted a thought experiment - what would happen if, god forbid, it went under?

DavidLangdownemay12

Whether you’re attracting a customer or a potential partner on a date, you have to make a good first impression. In dating, you practice your best jokes, dress nicely and smile. In business, you create a super sexy lead magnet.

A lead magnet is how you can create an unforgettable first impression on your potential customer, i.e. that glistening smile of attraction that makes someone approach you at a bar.

With the right lead magnet, you are endowed to attract as many ideal customers as you can handle. You tell them, “I’m willing to give you this super sexy lead magnet in exchange for your name and email address.”

Paul Herbert

Freeman Paul Herbert a partner of Goodman Derrick LLP was listed as a Star Writer on intellectual property in the issue of The Lawyer dated 22 June where he wrote about the Intellectual Property Act of  

iwsmallService in the printing industry has changed out of all recognition in the last decade. It has had to.Where the most advanced sheetfed printers might have been outputting 35 to 40 million per press then, they are producing 65 to 70 million today. 

JohnBuffoni

John Buffoni MD of the Ryedale Group reflects on combining the history of a family firm with forward looking innovation.

ChrisTonge

Chris Tonge is Sales and Marketing Director of Ultimate Packaging Ltd who are experts in the production of printed flexible packaging.  He writes:

tonymashtinyTony Mash, former CEO of the British Coatings Federation and currently Chairman of the Stationers' Industry Committee part of the remit of which is the Innovation Excellence Awards, writes:

Christopher-Leonard-Morgan

Christopher Leonard-Morgan writes: Don't write handwriting off yet! It is ironic that the personal stationery market is enjoying a resurgence at the same time that such great strides are being made on the technology front, but perhaps we shouldn't be surprised.

owen carr opiOwen Carr, Consumer Research Marketing Manager at United Stationers in the US writes:

 

The Worshipful Company
of Stationers
and Newspaper Makers

Stationers' Hall
Ave Maria Lane
London EC4M 7DD

Telephone: 020 7248 2934
Fax: 020 7489 1975