The national daily newspaper that has the youngest readership, The Sun, has lost more than 40% of its copy sales in the past five years. But so has the oldest, The Daily Telegraph. Newspapers are in real trouble and finding it difficult to create digital services. Even the once golden Mail Online is losing ground. Tough times indeed for Fleet Street's former big beasts...
Dominic Graham de Montrose discusses digital platforms including Twitter's dropping share price and our reliance on search engines such as Google.
"The impact of last week's disappointing results on Twitter's share price may or may not turn out to represent systemic problems in its business model, but it prompted a thought experiment - what would happen if, god forbid, it went under?
Whether you’re attracting a customer or a potential partner on a date, you have to make a good first impression. In dating, you practice your best jokes, dress nicely and smile. In business, you create a super sexy lead magnet.
A lead magnet is how you can create an unforgettable first impression on your potential customer, i.e. that glistening smile of attraction that makes someone approach you at a bar.
With the right lead magnet, you are endowed to attract as many ideal customers as you can handle. You tell them, “I’m willing to give you this super sexy lead magnet in exchange for your name and email address.”
John Buffoni MD of the Ryedale Group reflects on combining the history of a family firm with forward looking innovation.
Tony Mash, former CEO of the British Coatings Federation and currently Chairman of the Stationers' Industry Committee part of the remit of which is the Innovation Excellence Awards, writes:
Christopher Leonard-Morgan writes: Don't write handwriting off yet! It is ironic that the personal stationery market is enjoying a resurgence at the same time that such great strides are being made on the technology front, but perhaps we shouldn't be surprised.
Owen Carr, Consumer Research Marketing Manager at United Stationers in the US writes: