Whether you’re attracting a customer or a potential partner on a date, you have to make a good first impression. In dating, you practice your best jokes, dress nicely and smile. In business, you create a super sexy lead magnet.
A lead magnet is how you can create an unforgettable first impression on your potential customer, i.e. that glistening smile of attraction that makes someone approach you at a bar.
With the right lead magnet, you are endowed to attract as many ideal customers as you can handle. You tell them, “I’m willing to give you this super sexy lead magnet in exchange for your name and email address.”
John Buffoni MD of the Ryedale Group reflects on combining the history of a family firm with forward looking innovation.
Tony Mash, former CEO of the British Coatings Federation and currently Chairman of the Stationers' Industry Committee part of the remit of which is the Innovation Excellence Awards, writes:
Christopher Leonard-Morgan writes: Don't write handwriting off yet! It is ironic that the personal stationery market is enjoying a resurgence at the same time that such great strides are being made on the technology front, but perhaps we shouldn't be surprised.
Owen Carr, Consumer Research Marketing Manager at United Stationers in the US writes:
David Worlock writes: Everytime I write a piece about the predicament of newspapers I get strange messages from total strangers, so the note which followed my recent blog (http://www.davidworlock.com/2014/01/and-there-is-nothing-in-the-newspapers-either/ ) was not a total surprise
Comment by Trevor Crawford, Event Director of IPEX 2014
Survival of the fittest – Change is the key to success
The world is changing, and the key to survival is to change. The printing industry is no exception to this, having undergone seismic change over the past decade or so. Our research and discussions with industry representatives, indicates the issues facing almost every printer, large or small, are generally the same around the world: declining volumes, overcapacity, commoditisation, pricing pressures, finance, as well as the ongoing competition and integration from the internet and other competitive communications channels.