Whether you’re attracting a customer or a potential partner on a date, you have to make a good first impression. In dating, you practice your best jokes, dress nicely and smile. In business, you create a super sexy lead magnet.

A lead magnet is how you can create an unforgettable first impression on your potential customer, i.e. that glistening smile of attraction that makes someone approach you at a bar.

With the right lead magnet, you are endowed to attract as many ideal customers as you can handle. You tell them, “I’m willing to give you this super sexy lead magnet in exchange for your name and email address.”

Paul Herbert

Freeman Paul Herbert a partner of Goodman Derrick LLP was listed as a Star Writer on intellectual property in the issue of The Lawyer dated 22 June where he wrote about the Intellectual Property Act of  

iwsmallService in the printing industry has changed out of all recognition in the last decade. It has had to.Where the most advanced sheetfed printers might have been outputting 35 to 40 million per press then, they are producing 65 to 70 million today. 


John Buffoni MD of the Ryedale Group reflects on combining the history of a family firm with forward looking innovation.


Chris Tonge is Sales and Marketing Director of Ultimate Packaging Ltd who are experts in the production of printed flexible packaging.  He writes:

tonymashtinyTony Mash, former CEO of the British Coatings Federation and currently Chairman of the Stationers' Industry Committee part of the remit of which is the Innovation Excellence Awards, writes:


Christopher Leonard-Morgan writes: Don't write handwriting off yet! It is ironic that the personal stationery market is enjoying a resurgence at the same time that such great strides are being made on the technology front, but perhaps we shouldn't be surprised.

owen carr opiOwen Carr, Consumer Research Marketing Manager at United Stationers in the US writes:


David WorlockDavid Worlock writes: Everytime I write a piece about the predicament of newspapers I get strange messages from total strangers, so the note which followed my recent  blog (http://www.davidworlock.com/2014/01/and-there-is-nothing-in-the-newspapers-either/ ) was not a total surprise


passport Trevor Crawford Event Director Ipex 2014Comment by Trevor Crawford, Event Director of IPEX 2014

Survival of the fittest – Change is the key to success
The world is changing, and the key to survival is to change. The printing industry is no exception to this, having undergone seismic change over the past decade or so. Our research and discussions with industry representatives, indicates the issues facing almost every printer, large or small, are generally the same around the world: declining volumes, overcapacity, commoditisation, pricing pressures, finance, as well as the ongoing competition and integration from the internet and other competitive communications channels.

The Worshipful Company
of Stationers
and Newspaper Makers

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London EC4M 7DD

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