Congratulations on winning a Young Stationers’ Sector Award. For those not at the Young Stationers’ Dinner can you explain what you won the award for?
Thank you very much, Deborah! It was a huge pleasure for me to represent the OP industry and something I will be immensely proud of throughout my career.
I was awarded the Young Stationers’ Award for Office Products and Supplies for launching Prima’s rebrand and integrated marketing campaign. It’s a project that has proved a great success over the past few years, but I suppose it’s never really finished as I always say that a brand is only as strong as the level of consistency that follows it, so we must always push on and keep innovating!
How did you get into your field of work? Did you get your IT qualifications and then look for a job or did you always know that you wanted to be a digital marketeer?
I started with an apprenticeship in all things web design and development after leaving high school in 2013. Fortunately for me, the company was packed with ‘all-rounders’ who were pretty savvy at more that just web, they all boasted further skills for graphic design, marketing, social media and everything in between which led be down the path of exploring the many different avenues that makes up the digital world today. Digital Marketing really stood out in the early stages for me, and I really thrived from the link between digital marketing and the sales process.
Do you think Digital Marketing will become even more effective as those more used to paper and print retire, or can you see paper and print persisting as a successful way to market products and services?
I definitely believe that paper and print is here to stay. Predominately in the past 12 months, I have noticed a huge shift in how information is being showcased to clients and prospects. At Prima, we take part in lots of industry conferences throughout the year and usually we would simply provide a business card and say ‘check out our website for more information’, but this year we have really invested a large part of our marketing budget in to printed information brochures, cards and folders because people like to take physical material away with them and its something to jog their memory when they get back to the office or home. It almost seems backwards, like we should be go from printed material to digital but I strongly believe that we need a strong balance of both.
Do you see Prima as in the office products sector, the digital media and software sector or the marketing and PR sector?
I suppose we cover all of those categories in different areas of out business, however our software is developed purely for office/business supplies resellers and we have just passed the 200 dealer check point in this specific industry so I would say we are the office products sector in the main.
You have been to the Hall several times now. Can you remember what struck you most about the Company?
I think the first thing that stood out to me was the incredible dedication to history that is coated all of the walls throughout the hall. I have never seen anything like it and I doubt I will ever come across anything that comes close to it in the future. The garden is also another wonderful part of the hall, especially in the summer!
You recently became a Freeman. What are you, as a young person, looking for from Membership?
This was another proud day that I will always cherish! I think the Young Stationers has always been the main focus of intertest for me. I have recently joined the YS Committee too which has been a great experience so far, and I would like to thank Ella for the opportunity of getting involved with such an intelligent and forward-thinking group of young people. For me, I have always thrived from the huge mix of different people since my very first event at the Hall. So many different backgrounds, interests, experiences, opinions and I suppose the largest variety is the ages that can all be in the same room at any one time. I am a strong believer in learning from the highs and lows from the past in order to build and improve in the future, and the being a member of the Stationers Company provides that platform for me.
Have you ever been to one of the Northern Stationers’ events?
I haven’t! That is definitely something to look at this year though as its right on our doorstep. Although I do love the trips down to the big city!
In the photo you can see Callum receiving his award from the Master