FREEMAN STEWART VICKERS HELPING COMPANIES TO NAVIGATE THE WORLD OF ONLINE SEARCH

Vickers' journey began far from the world of digital marketing. With a background in art history, he initially found himself working in insurance marketing, feeling unfulfilled and yearning for more. It was during this time that he discovered the power of SEO, realizing that the key to online success lay not in paid advertisements, but in understanding and leveraging the algorithms that govern search engines.

"SEO is about showing up for the hungry people who are already looking to buy from you," Vickers explains. "It converts better than paid ads and compounds over time, like digital real estate."

The value of ranking at the top of Google cannot be overstated. For businesses, it means increased visibility, credibility, and a steady stream of potential customers. Vickers illustrates this with a powerful example: "One of my clients had a product that 1,700 people search for every month on Google. Previously, their website was buried on the 6th page of search results. Within months, we moved them up to the middle of the 2nd page. This means they're now visible to potentially 1,700 interested customers each month, without having to pay for ads. To put it in perspective, if they had to pay for this visibility through advertising, it would cost them about £40,800 per month."

Vickers' approach to achieving these results combines technical expertise with a deep understanding of human behavior online. He emphasizes three key elements:

1. Targeting: Identify what people are actually searching for using tools like Ahrefs.
2. Content: Create comprehensive, high-quality content that addresses these search queries.
3. Backlinks: Build credibility through links from other reputable websites.

His methods were honed through years of experimentation and real-world application. "I started with my own websites, testing different strategies and observing what worked," Vickers shares. "It was a process of constant learning and refinement, often going against conventional wisdom.”

Just recently he has embraced more traditional printing media by starting an e-commerce brand producing car number plates which will also rely on selling to thousands of consumers through Google.

One of his breakthrough discoveries was the power of correlational SEO. Using tools like Surfer, Vickers analyzes top-ranking pages for specific keywords and reverse-engineers their success. "Google is just a machine," he explains. "You just have to tick the right boxes to give it what it wants."

For many traditional businesses, particularly those in the print industry, the transition to digital can be daunting. Vickers' methods offer a bridge between the old and the new, helping companies leverage their existing expertise to build a strong online presence.

"The average top result on Google is two to three years old," Vickers notes. "It's about building a foundation and nurturing it over time, much like cultivating relationships in traditional business."

Beyond his work in SEO, Vickers has expanded his influence through YouTube, where he shares daily insights on digital marketing strategies. His channel, which has grown rapidly since its inception in September, has not only boosted his own business but has also become a valuable resource for others looking to improve their online presence.

In a world where the printed word is increasingly giving way to digital content, Stewart "SEO Jesus" Vickers stands as a bridge between tradition and innovation, helping businesses of all kinds find their place in the vast digital landscape. His message is clear: in the digital age, the path to success is paved with strategic online visibility, and with the right guide, any business can ascend to the top.