JICMAIL AND PRINTGREEN LAUNCH ENHANCED TOOLS TO ALIGN CARBON AND COMMERCIAL MAIL DATA

Simultaneously, PrintGreen’s Carbon Calculator has been upgraded to incorporate JICMAIL performance data, providing a side-by-side view of commercial and sustainability metrics. This performance data captures the projected impressions and commercial actions for each combination of mail type and sector. By selecting their industry alongside the size, paper and quantity details, users can assess the impact by carbon per impression and carbon per commercial action for Direct Mail and Leaflets and Flyers, offering a more complete understanding of mail’s environmental outcome within the context of its commercial performance.

A sustainable collaboration

This collaboration aligns with the principles of Ad Net Zero’s Global Media Sustainability Framework, reinforcing the importance of shared measurement standards to help the advertising industry understand and reduce its carbon impact with consistency and confidence. Alexander d’Albertanson, Media Sustainability Director for Ad Net Zero, had this to say:

“PrintGreen’s integration of carbon and performance data is a powerful example of how voluntary adoption of the Global Media Sustainability Framework can help the industry move towards more transparent and informed media planning. By bringing commercial effectiveness and environmental impact together in one place, it helps marketers make choices that support both performance and the planet.”

Ian Gibbs, Director of Data Leadership and Learning at JICMAIL said:

"JICMAIL is delighted to integrate the discipline of carbon footprint measurement with mail engagement and effectiveness measurement. Businesses must build their

confidence levels in assessing the carbon output of the marketing activity - only by establishing their baseline carbon footprint can they then decide how to optimise and improve their sustainability position. The integration of JICMAIL data offers a unique perspective on carbon output per ad impression, creating comparability across other marketing channels where this data is also available."

Together, these updates represent a significant step towards delivering a unified, data-driven approach to understanding the overall impact of mail, providing the industry with clear, evidence-based metrics for mail’s sustainability credentials and commercial value within the marketing mix.

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[Suggested Picture Captions]

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The latest upgrade to JICMAIL Discovery introduces independently measured carbon emissions data from Carbon Quota,

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The latest upgrade to JICMAIL Discovery allows users to quantify the carbon footprint of mail production and delivery alongside their existing campaign performance data

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PrintGreen’s Carbon Calculator has been upgraded to incorporate JICMAIL performance data, providing a side-by-side view of commercial and sustainability metrics

[Notes to Editors]

JICMAIL (the Joint Industry Committee for Mail) is a not-for-profit organization that provides industry-standard audience measurement data for Direct Mail, Door Drops, and Business Mail. It offers independent research on how consumers interact with mail and how they respond to it. In addition, JICMAIL publishes mail performance data through its Response Rate Tracker, and endorses the mail circulation data published by Nielsen Ad Intel.

PrintGreen is a not-for-profit organisation that was founded to champion the sustainable credentials of the print industry. Its mission is to provide clear, accessible, and accurate insights into the environmental impact of print, enabling brands, agencies, and stakeholders to make informed, responsible choices.

Carbon Quota is a purpose-driven business with a mission is to empower businesses and their supply chains to take positive action for the planet. Through their innovative automated carbon footprint technology and tailored reduction strategies, we enable

responsible companies to measure, report, and actively reduce their environmental impact, fostering a sustainable future for all.