DELI APPOINTS HIGHLANDS TO GROW EUROPEAN FOOTPRINT
23 JULY 2024
Deli Group is one of the world’s largest manufacturers of office products, hand and power tools, and sporting equipment. With headquarters in Ningbo, China and a network of branch offices across the world (including a European branch in Warsaw, Poland), they are already a well-established supplier of white label solutions to some of the largest brands, retailers and distributors across the globe. Deli has also made significant strides with its own Deli branded business in Central, Eastern, and Southern Europe since 2015.
This new initiative from Deli sees them appoint specialist sales, marketing and e-commerce agency, Highlands, to drive growth of their Deli branded solution into key European markets.
“The development of Asian brands in western markets is an intriguing journey. To date, there have not been many success stories. By focusing on selected markets and categories we believe Deli would be a great fit for the right partners who are looking for growth,” said Gordon Christiansen, Partner at Highlands. “We’re excited to help Deli on their go-to-market proposition and make the Deli brand an important part of the office channel fabric in the years to come.”
“Deli prides itself on being a comprehensive one-stop solution provider with exceptional manufacturing capabilities, offering high quality and competitive pricing,” said Pavel Dubrouski, Deli’s Regional Manager for the EU. “With Highlands’ extensive experience in helping establish and grow brands across multiple geographies, we see this as a winning relationship. The investment behind building the Deli brand will be attractive to the right partners, and we’re looking forward to creating something special.”
Learn more about Deli on their website: deliworld.com.
About Deli
Deli Group is a global leader in manufacturing office products, hand and power tools, and sporting equipment. With a strong presence across the world, Deli is renowned for its quality, competitive pricing, and white label solutions.
About Highlands
Highlands is an international sales, marketing and e-commerce agency specializing in empowering brands to navigate growth across industries, categories, and countries.
Since 1962, Highlands has been a trusted partner to provide custom solutions that empower brands to thrive in today's interconnected world of commerce. Visit www.thinkhighlands.com to learn more.